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Yoke van Dam from Y-Connectoffline

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  • Johannesburg, South Africa
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Yoke van Dam from Y-Connect

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Last Name

Van Dam


South Africa



Biographical Info

Yoke van Dam is a catalyst for change, whether in a person, team or an entire company. She is a qualified behavioural change and leadership coach, public speaker, facilitator, trainer and sales consultant with more than 16 years’ experience.
Specialising in neurolinguistic programming, Yoke trains and coaches business leaders, executives, sales teams and individual staff members the tangible skills that can deliver the outcomes they want. She also presents keynotes in corporate and other settings to bring about positive change.
Her training specialties include sales, persuasion, presentation and emotional intelligence. She balances theory with practical solutions, and is highly adept at engaging her audience to be active participants in the development of these solutions so that they own them and want to make them work.
She has done several thousand hours of training and presentation to clients as diverse as sales executives, business leaders and owners, customer service agents, marketers, lawyers, engineers and accountants.
The industries she has covered range from automotive, retail, manufacturing and engineering to advertising, publishing, legal and academic.
Yoke has written for Entrepreneur magazine and contributes articles on emotional intelligence to the Female Entrepreneurship Collective.  The video of her talk at Disrupt HR in Sandton, Johannesburg, in August 2018 became the most watched worldwide in the two weeks following the event. She is often interviewed on Mix FM and Radio Today.
Yoke got 10 years consultative sales experience working for Oxford Publishers, Pearson and Entrepreneur magazine. Additionally, she trained national sales team for Auto Trader, Commercial Trader, Auto Fuzion, Bikes and Corporate Sales. She developed team-building and staff dynamics workshops for Auto Trader and various companies. With her passion she founded Y-Connect in 2017.

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About me

Yoke van Dam

Managing Director, Trainer, Coach

Yoke van Dam is a catalyst for change. As a professional behavioural change coach, leadership coach, facilitator and trainer, she has more than 16 years’ experience in the corporate world.
For more than a decade Yoke has been helping companies, leaders and individuals with training, coaching and doing Keynotes. Yoke specialises in Neuro-linguistic programming to help sales leaders and executives develop tangible skills that deliver real outcomes.
Yoke has trained and presented more than 2300 hours.
Her experience includes training over 1700 sales executives, sales leaders, customer service agents, designers, marketers, lawyers, nurses and technicians.
Industries that she focuses on is the Automotive, Advertising, Publishing, Legal, Retail and Academic, Insurance and HR.
As a conscientious professional Yoke is passionate about finding out what makes people tick and teaching them tangible skills that deliver real outcomes.
In her corporate and individual training sessions she balances theory with practical solutions and always engages the audience to get them to communicate and come up with solutions.
As Managing Director of Y-Connect, Yoke works closely with sales teams, small groups, and corporate leaders to implement positive changes to their behaviour and attitude.
Y-Connects ‘Power of persuasion’ Workshop has been a huge success among entrepreneurs and sales executives. Yoke also coaches individual clients who wants to make a positive lifestyle or career change.
She completed her B.I.S Publishing degree through University of Pretoria in 2004 and in 2012 she was accredited as a Practitioner in Neuro-Linguistic Programming though the NLP University and International USA -Inspiritu. She is acknowledged at Toastmasters International as a Distinguished Toastmaster and is a Toastmaster Leader Accredited Trainer (TLI). She has been a Toastmaster since 2008.


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